Oct 1, 2021


By: Successful Farming Staff

Ag-Analytics, a farmland data technology software provider, has acquired AcreValue, a farmland information and evaluation platform from Granular, a subsidiary of Corteva Agriscience.

The acquisition by Ag-Analytics will build on AcreValue’s capabilities for analyzing the value and productivity of farmland, say company officials. The move also will combine Ag-Analytics’ expertise in precision farm analytics, sustainability metrics, and GIS mapping technology to deliver enhanced land management tools, they add.

“Through the combination of AcreValue and Ag-Analytics, farmers and landowners will be able to instantly connect with powerful land analytics, profitability mapping, and our network of services to better manage their assets and steward their resources,” said Josh Woodard, Ag-Analytics CEO, in a company news release.

Founded in 2014, AcreValue has leveraged technology and data to promote efficiency of the farmland real estate market, say company officials. AcreValue has emerged as the go-to reference for agricultural land research and data, with several hundred thousand users per month, say company officials. Combined with the analytical capabilities from Ag-Analytics, AcreValue will further empower its stakeholders across the ag industry to leverage data in rapidly making better management decisions and mitigate risk.

“Production agriculture is a business and a team sport where great data and insights will profit the most progressive. Ag-Analytics has assembled an industry leading team of ag data expertise, and we’re thrilled to be a part of it,” said Landon Frye, AcreValue director in a news release. He has joined Ag-Analytics as the head of revenue to continue leading the platform’s growth and development.

In addition to the acquisition of AcreValue, Ag-Analytics also has announced a strategic alliance with Farmer Mac, the nation’s secondary market for agricultural credit, and Indigo Agriculture, a company that leverages nature and technology to unlock economic and environmental progress in agriculture. Farmer Mac and Indigo will leverage the Ag-Analytics and AcreValue platforms as a channel to further their respective lending and carbon services markets, delivering new opportunities for innovative financing, carbon farming and environmental stewardship directly to the digital farm gate.

“As an organization driven by our mission to help increase the availability and affordability of credit for the benefit of American agriculture and rural communities, we’re thrilled at what this acquisition by Ag-Analytics will mean for producers and their lenders. We’re proud to have played a role in facilitating the acquisition and to be a part of this innovative alliance along with Indigo Ag,” said Jackson Takach, Farmer Mac’s chief economist and senior director, strategy, research and analytics, in a news release. “We’re excited to leverage the technology of Ag-Analytics and AcreValue to fuel a more modern approach to collateral management and to bring even greater efficiencies in how we provide financing to our lenders for the benefit of their farm and ranch customers.”

“At Indigo Ag, we’re working to ensure all farmers have access to the economic and environmental benefits that agricultural carbon credits present,” said Chris Harbourt, Indigo Ag global head of carbon, in a news release. “We’re excited to amplify the carbon farming opportunity to AcreValue users and to enter into this strategic alliance with Ag-Analytics and Farmer Mac so that, together, we can explore new and innovative ways technology and financing can be leveraged to better serve rural America.”

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